Google is taking on Apple with a XR headset
Google and Samsung Join Forces in Wearable Headset Race #
Tech Giants to Challenge Apple and Meta with Mixed-Reality Device #
Google and Samsung are collaborating to create a mixed-reality headset, entering a market currently dominated by Apple’s Vision Pro and Meta’s Quest 3. The Samsung-built device will run on a new Android operating system designed specifically for extended reality (XR) applications.
Set for release in 2025, the headset’s price remains undisclosed. However, industry analysts anticipate it will be priced competitively against Apple’s $3,499 Vision Pro, while Meta’s Quest 3 is currently available at $500.
The new Android XR operating system, developed in partnership with Qualcomm, will debut with this headset before becoming available to other manufacturers. It aims to power various XR devices, including headsets and glasses.
This move is seen as a strategic play by Google and Samsung to capture a share of the wearable consumer tech market and position themselves for future AI-driven products. The partnership leverages Google’s AI capabilities and Samsung’s hardware expertise.
The timing of this entry is considered opportune, as Apple’s Vision Pro has not gained the expected traction. However, Meta remains a strong competitor with its Quest 3 and Rayban collaborations.
Google’s involvement marks a return to wearable technology following earlier ventures like Google Glass and the Daydream VR headset. The new Android system will integrate Google’s Gemini AI, offering features such as an AI voice assistant and access to Android apps.
Industry experts view this development as part of a broader trend in Big Tech companies positioning themselves to capitalize on emerging opportunities in AI and wearable technology. While current XR devices are considered “nice to have” rather than essential, the potential for growth and innovation in this space remains significant.
The collaboration between Google and Samsung is seen as a strategic move to challenge existing market leaders and signal their commitment to the XR sector. As the technology evolves, the competition in this space is expected to intensify, with companies vying for market share in what could become a crucial segment of consumer AI products.